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Social media marketing is the process of utilizing social media platforms and networks to market a product or service. It may incorporate non-web based channels that facilitate interaction among people in virtual communities, in the form of forums, content sharing, microblogging, wikis, podcasts, and video creation.

Businesses Use it too

Social media has become a major part of any business’s marketing strategy. It is an important tool for reaching out to potential customers and interacting with existing ones.

With the right social media marketing strategy, businesses can increase customer engagement and generate leads.

Your Business to a New Height

Social network analysis is the process in which you identify social media influencers in your niche. The people that have lots of followers are clearly doing something right on social media. The reason for this is because they are providing value to their followers. If you can get someone influential to share your content, then you will see a massive increase in your account’s engagement.