The technologically native generation, Gen Z, approaches social media in a different way. Typical marketing strategies don’t readily influence them. Brands must produce real, interesting material that connects with their values and online activity if they want to grab their interest. How then can one break the code and interact with this powerful group? […]
Month: February 2025
The Viral Impact of Air Conditioning Failures: How Businesses Can Avoid Online Backlash
A single bad customer experience can spread online in minutes. When an air conditioning system fails in a restaurant, hotel, or retail store, frustrated customers often use social media to voice their complaints. Negative reviews, viral posts, and scathing comments can cause serious reputational damage. Businesses must proactively prevent AC failures and avoid becoming the […]