There are many different social media influencers, but they all have one thing in common—they follow high traffic blogs. Businesses can tap into the power of an influencer in order to boost their website traffic.
One example of an effective engagement with social media influencers is the collaboration between Target and Zach Miko, who goes by @zachmiko on Instagram. Target asked Miko to create a video promoting the C9 Champion brand athletic apparel line. The video was posted on Miko’s Instagram feed, which has 4.2 million followers.
Business Success and Influencers
Influencers are becoming more and more important to the success of marketing campaigns.
Brands use them to increase their reach and customer base, and these influencers can often be found on social media.
Brands working with social media influencers use a variety of strategies, including:
- Paying for shoutouts and promotion on social media.
- Sharing original content and photos from the influencer.
- Creating sponsored contests and challenges with an influencer.