Social Media and the Importance of Consumer Reviews

Social media is a powerful tool for businesses, individuals, and organizations. It has become a vital part of how we communicate and connect with one another. However, it can also be tricky to navigate. Trust is critical in social media because it allows people to share their thoughts and opinions without fear of being judged […]

Social Media Influencing Car Buying

Consumers’ affinity for technology is growing and is having an increasing impact on the decision-making process when buying a car: those planning to buy a car gather information in advance on YouTube, in Internet forums, and on Facebook. This is the result of a representative survey conducted by the consulting firm Facts Office**. Google+ is […]

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