How to Market Video Games on Twitch

Twitch Streamer


Twitch is no longer as unknown as it was a few years ago. More and more people are enjoying the platform and signing up for it. Especially the younger ones between 16 and 34 years are more often on Twitch than on TV. But what exactly is Twitch and how can you do marketing webpages for games such as Call of Dragons Homepage on Twitch?


Twitch is a live streaming platform on which the so-called streamers stream live in front of the camera, i.e. film themselves and publish the video at the same time. Especially in the gaming scene, Twitch is widespread and well-known. The streamers stream video games that they play themselves. To do this, they interact with the chat at the same time. While the streamer plays, he usually films himself and fades in during the transmission.

Twitch has been around since 2011 and has been part of Amazon since 2014. Twitch stands out from platforms like YouTube in the way the platform works. YouTube is more meant to publish pre-produced and edited videos, while on Twitch everything is live. On average, 30 million users per day are on this platform, watching one in more than seven million streamers.

Who watches Twitch?

Twitch is mainly watched by younger than older users. Most users on Twitch are between 16 and 24 years old. In general, users are usually between 16 and 34 years old, with interest in the streaming platform decreasing with increasing age. Since the platform is mostly used for streaming video games, a large proportion of users are also interested in video games or “gamble” themselves.

What is streamed on Twitch?

On Twitch, most of it revolves around video games. Most games such as League of Legends, Call of Duty, and GTA is streamed. A special feature of gambling is the eSports events, i.e. the competitions at certain games. These eSports events include, for example, competitions in shooters, strategy games, and sports games.

These are streamed on the streaming platform. But there are also other categories that have nothing to do with video games. These categories include, for example, categories such as “Just Chatting”, “Art”, “Music” or “Food and Drink” in which the streamers interact with the chat, draw something, play music or introduce new dishes or stream themselves while cooking. Talk shows and podcasts or political topics are also streamed.


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Twitch marketing can be assigned to many areas of marketing. So you can easily advertise or product placements because on Twitch the influencers promote your company’s products. The way the streamer promotes your products can be discussed directly with him or you can give the streamer a free hand.

Influencers on Twitch

Especially companies around computers like to send streamers their set-up of mouse and keyboard, a gaming chair, a good headset with a microphone or advertise their hardware and software. But not only technology companies can benefit from this. Energy drink manufacturers also send their goods to the streamers, who then drink them in the video.


As a company, you can become the sponsor for one of the streamers on Twitch. You should choose the streamer you want to support and sponsor and take a close look at how often they stream, how many followers they have, and, above all, whether this streamer fits the values of your brand, and your company. For example, you can equip your selected streamer with accessories or clothing, or provide you with the latest games.


Streamers who are affiliates or partners can run commercials before their streams, in their streams, or after their streams. How exactly and when exactly they are switched, the streamer can decide for himself. Some of this advertising is not skippable. The advertising also supports the streamer, which is why some like to play advertising at regular intervals and thus generate reach. One disadvantage, however, is that people who have subscribed to the channel do not see these ads.

Affiliate Marketing on Twitch

Affiliate marketing is also possible on Twitch and can be lucrative. It is important that you choose your affiliate properly, as you will not achieve large sales with the pure link placement with few viewers. The product or service must fit into the streamer’s stream and be easy to integrate so that viewers click on this link.

Make your own streams

Of course, there is also the possibility to market yourself on Twitch with the company and the brand itself. However, this is always a bit difficult, as product presentations can be monotonous, boring and entertaining. In addition, there is no real interaction with the viewers.


Twitch is more than just a gaming platform. Meanwhile, there are various categories on Twitch, which are not all related to gambling. The opportunity to reach a large mass of potential new customers on Twitch with influencers and to gain their trust. With the help of promotional videos, affiliate links and product placements, the brand remains longer and stronger in the memory of viewers.

What we advise against at the beginning is the marketing of the product via its own channel. Not only the possible monotony, but also the amount of time you invest in the production of a stream. To do this, the viewers on a must also become attentive and then follow the channel. All in all, as a brand, this is more tedious than helpful.