Are you logged into social media? If so, are you using it for personal or professional purposes? It’s no secret that social media usage has exploded in the past decade. According to Statista, as of January 2018, more than 2 billion people worldwide use at least one of the most popular social media platforms.

Promoting Your Towing Company using Social Media

Whether you’re new to social media or looking to expand your brand presence within these channels, this article will introduce you to some of the best ways a towing company like towing company San Jose can utilize these sites and apps to gain more customers.

Establish Credibility with Potential Customers

If your followers are unsure about your towing business, they may be hesitant to call you for assistance. By establishing credibility on social media, you can get ahead of any potential issues and put your customers at ease. You can begin by sharing industry-related content on your social media pages. You can also post photos and videos of your towing trucks in action.

If you’re an auto transport company or a roadside assistance provider, you can share images of your drivers on the road.

You can also encourage your employees to share behind-the-scenes photos and videos on social media. This will help your followers feel like they know you and trust you more as a towing business.

Offer Exclusive Discounts

If you want to get more eyes on your towing company’s website, you can offer a percentage off your services or free towing for a limited time only for your followers on social media. If your business is seasonal, you can host a promotion for a certain month. If you’re an auto transport company and you want more people to ship their automobiles, you can offer free transport between certain cities for a limited time.

This will help you get more business and increase your followers, even if only for a short time. You can also share a link to an affiliate product (one that you don’t actually own or sell) that you believe your followers will find beneficial.