Social media can play a vital role when it comes to marketing businesses. With social media marketing, you create content. The aim is to attract attention and interest in your company and your products or services on different platforms such as Facebook, Instagram and others.

Due to the increasing number of users, social media have firmly established themselves in the marketing mix of many companies in recent years. They have become an important marketing channel.

Increase in brand awareness

Many millions of people in use social networks. You can reach many people through social media. That’s why it’s so important that your water heaters san diego business uses at least one social media platform to share content about itself and its products. In this way, you can increase awareness of your brand.

Water heaters business: Key figures in social media marketing

Social media metrics are data that provide insight into how your content is performing and impacting your customers and audience across different channels. These metrics can include information about engagement intensity, likes, follows, shares and all other interactions on each platform.

Interaction: This includes user activities such as likes, clicks, comments, and responses to your posts. Furthermore, there are platform-specific interaction types such as saved posts on Instagram and pinned posts on Pinterest.

Reach: Reach describes the number of people who saw content on your page or profile.

Followers: This is the number of people who clicked the Follow button on your profile. They regularly check out your content in their feeds.

Impressions: Impressions are the number of views of a post on your profile or page, regardless of whether the post is clicked. This is often the case when a follower scrolls through their newsfeed without clicking anything.

Video Views: This is the number of views on Instagram, YouTube, Facebook, Snapchat or any other social media channel with video capabilities.

Profile Views: The number of individuals who opened your social media page is the profile views.

Mentions: This is the number of times members of your audience mention your profile in their posts.

Tags: When your audience inserts your business profile name or hashtag into another post, it’s called a tag.

Reposts: When a member of your audience publishes part of your content on their profile, that’s a repost.

Shares: Shares are posts from your profile that your followers and audience share with others in their network.

Simply use the same tactics you use for lead generation and conversion rate improvement to impact all of the above metrics. Grow your social media followers and increase engagement on your profile.