It was already two decades when social media has been taking a part in most of our lives. It hasn’t, however, remained motionless. TikTok and Twitch, for example, continue to focus in providing a social surrounding in which users may share content. However, they engage in distinct approaches to the well-known social network business technique.

Because of this distinction, as well as a few others that will be discussed later, a new model of social application known as “social media 2.0” is beginning to emerge. One perspective is that the newest types of social functionality represent a sociological shift instead of a technological shift. One best example of this is the transition from web 1.0 into web 2.0.

MONETIZATION

One of the most significant shifts in the realm of social media is how it gets paid by the users. On the surface, social media 1.0 performance appears to be free. The values of social media 2.0 is applicable to services that tend to be a little bit blurred yet seems to be transparent in this regard.

USER EXPERIENCE

We already discussed the distinction between data that we directly enter and data that is inferred. Social media 2.0s additional element is the continuing trend of depending more on inferred data to lower user friction.