In today’s time of technological advancement, marketing professionals are, little by little, switching on to the good effects of social media into their brand. In fact, there are products or companies that go viral due to a single social media post.

But behind that every post is the company’s preparation before creating their soc-med account. Well, it’s all about “preparation“, as simple as that. If you are just a small company or a novice business owner or marketing manager, don’t just simply create and open a social media account. Just first consider these basic steps.

Basic Preparation Before Opening a Social Media Account

1-Know your market

Basically, you should have an idea about your target market. This is generally crucial most likely in terms of your overall marketing strategy.

2-Identify your platform

Now, after knowing who your market are, it’s time to detemine where they actually stay. Let’s say you are targetting professionals, then LinkedIn would be the best platform to stay into.

3-Share valuable content

Content marketing is not just a powerful tool to use but it is also a must to use it. Just make sure that the content is value-oriented.

4-Define your goal and strategy 

Your company’s goal and strategy may have a big impact on your content or social media engagement. That’s why it is very important to have an idea of the things that you are doing and the way of doing it.