Social media has become an invaluable tool for marketers everywhere to build and maintain their brands. With such a wide reach, it’s no wonder why so many businesses have begun to incorporate social media into their marketing strategies. From Facebook to Twitter, Google+ to Pinterest, there’s a social media platform for almost every interest, hobby, and industry. And with so many options, it can be difficult to know where to start.
Used properly, your social presence can also be used to boost your SEO strategy by earning quality backlinks to your website.
How to Use Social Media as a Tool for Link Building
Create and post valuable content on social media platforms to build your brand and earn quality backlinks. Posting original, relevant content is the best way to get a following and earn the links you want. This is especially true on platforms like Twitter, where a large part of your strategy should be focused on creating original tweets that offer value to your audience. Also, make sure to take the time to respond to your followers and keep the conversations going.
Now that you have a following, the next step is to identify the communities and platforms where your target audience hangs out. This will require some time and effort, but it’s well worth it. On Twitter, you can search for keywords related to your industry or topic and see what comes up. On Facebook, you can look for groups that are relevant to your business and ask to join.
If you want to save valuable time, then you should look for the right link-building service. You can hire experts like outreachmonks. But if you want the experience and the knowledge from marketing your brand hands-on, then you will need tools to help you in the process.
The right tools can help you find the right people. Social media management tools like Brand24, Social Oomph, and Hootsuite allow you to search for the right keywords and keep an eye on your social media channels. This will help you find the right people and communities where you can share your content and build your brand. You can also use a tool like BuzzSumo to find content that has been well received in the past.
The best tools to use for social media link building will depend on your goals and preferences. For example, if you’re looking for a quick way to build a following, you can use a platform like Twitter to schedule tweets and focus on engagement. If you’re looking for a more hands-on approach, Facebook and Instagram are great for interacting with your followers and building a community. The best approach is to try a few different strategies and see what works best for you.